How Green Became the Color of Money: A Concise History of the Rise and Fall of the Enviro Establishment
December 31, 2010
By Jeffrey St. Clair
In the early summer of 1995, Jay Hair quietly resigned as head of the
National Wildlife Federation. This Napoleonic figure had transformed a
once scruffy, apolitical collection of local hunting and gun clubs
into the cautious colossus of the environmental movement with more
than four million members and an annual budget of nearly $100 million.
By the time Hair left, the Federation enjoyed more political clout in
Washington than the rest of the environmental groups combined.
Hair, a former biology professor who also served as a special
assistant to Secretary of the Interior Cecil Andrus during the Carter
Administration, was the architect of this astounding transformation.
Under the firm hand of Hair’s leadership the Federation’s membership
doubled and it’s budget tripled. His strategy was simple: market the
Wildlife Federation as a non-confrontational corporate-friendly
outfit. Hair created the Corporate Conservation Council and forged
relationships with some of the world’s most toxic corporations: ARCO,
Ciba-Giegy, Dow Chemical, DuPont, Exxon, General Electric, General
Motors, IBM, Mobil Oil, Monsanto, Penzoil, USX, Waste Management and
Weyerhaeuser. The corporations received the impriatur of the nation’s
largest environmental group, while the National Wildlife Federation
raked in millions in corporation grants.TO READ THE REST: http://climatevoices.wordpress.com/2011/01/01/how-green-became-the-color-of-money-a-concise-history-of-the-rise-and-fall-of-the-enviro-establishment/