Cafuné breaking the limits for Open Business models

Imagine showcasing a feature film, not only on a cinema screen, but simultaneously on a computer screen too. Imagine that on the première day of Troy or Titanic, or any boxoffice hit, the movie was also released on online peer-to-peer networks too. A Utopian idea yes, and while you may be pondering if this could ever happen, we can stop you in your tracks and say - it already did! This scenario became a reality when Brazilian director, Bruno Vianna released his first full-length feature film, Cafuné.

Vianna chose to use several innovative distribution strategies for his debut release. Firstly, he licenced his film under a Creative Commons licence. He then released the film in cinemas and on the web, with two different endings. Furthermore, he encouraged the internet downloaders to create new conclusions for the work, thus encouraging the audiences’ creative expression and involvement in the work.

Cafuné not only introduced a new way of distributing Brazilian movies, but also showed the world that this type of distribution can succeed too.

(Taken from iCommons)