Eco-junk

Posted July 24, 2007

Green consumerism will not save the biosphere

By George Monbiot. Published in the Guardian 24th July 2007

Excerpt:

Green consumerism is becoming a pox on the planet. If it merely swapped the damaging goods we buy for less damaging ones, I would champion it. But two parallel markets are developing: one for unethical products and one for ethical products, and the expansion of the second does little to hinder the growth of the first. I am now drowning in a tide of ecojunk. Over the past six months, our coatpegs have become clogged with organic cotton bags, which – filled with packets of ginseng tea and jojoba oil bath salts – are now the obligatory gift at every environmental event. I have several lifetimes’ supply of ballpoint pens made with recycled paper and about half a dozen miniature solar chargers for gadgets I don’t possess.

Last week the Telegraph told its readers not to abandon the fight to save the planet. “There is still hope, and the middle classes, with their composters and eco-gadgets, will be leading the way.”(3) It made some helpful suggestions, such as a “hydrogen-powered model racing car”, which, for £74.99, comes with a solar panel, an electrolyser and a fuel cell(4). God knows what rare metals and energy-intensive processes were used to manufacture it. In the name of environmental consciousness, we have simply created new opportunities for surplus capital.

Ethical shopping is in danger of becoming another signifier of social status. I have met people who have bought solar panels and mini-wind turbines before they have insulated their lofts: partly because they love gadgets, but partly, I suspect, because everyone can then see how conscientious (and how rich) they are. We are often told that buying such products encourages us to think more widely about environmental challenges, but it is just as likely to be depoliticising. Green consumerism is another form of atomisation – a substitute for collective action. No political challenge can be met by shopping.