By Jeffrey M. Smith
Spilling the Beans, August 2006
Monsanto was quite happy to recruit young Kirk Azevedo to sell their genetically engineered cotton. Kirk had grown up on a California farm and had worked in several jobs monitoring and testing pesticides and herbicides. Kirk was bright, ambitious, handsome and idealistic - the perfect candidate to project the company's "Save the world through genetic engineering" image.
It was that image, in fact, that convinced Kirk to take the job in 1996. "When I was contacted by the headhunter from Monsanto, I began to study the company, namely the work of their CEO, Robert Shapiro." Kirk was thoroughly impressed with Shapiro’s promise of a golden future through genetically modified (GM) crops. "He described how we would reduce the in-process waste from manufacturing, turn our fields into factories and produce anything from lifesaving drugs to insect-resistant plants. It was fascinating to me." Kirk thought, "Here we go. I can do something to help the world and make it a better place."
He left his job and accepted a position at Monsanto, rising quickly to become the facilitator for GM cotton sales in California and Arizona. He would often repeat Shapiro’s vision to customers, researchers, even fellow employees. After about three months, he visited Monsanto's St. Louis headquarters for the first time for new employee training. There too, he took the opportunity to let his colleagues know how enthusiastic he was about Monsanto’s technology that was going to reduce waste, decrease poverty and help the world. Soon after the meeting, however, his world was shaken.
"A vice president pulled me aside," recalled Kirk. "He told me something like, 'Wait a second. What Robert Shapiro says is one thing. But what we do is something else. We are here to make money. He is the front man who tells a story. We don’t even understand what he is saying.'"