domingo, febrero 07, 2016

NPR report on Amazon bookstores

Is Amazon Planning Hundreds Of Bookstores? Analysts Doubt It

Yuki Noguchi

Last November, Amazon did the unthinkable for an online retailer known for undercutting brick-and-mortar bookstores: It opened a walk-in store in Seattle. Now, there's talk that Amazon plans hundreds of them.

On an investor call Tuesday, Sandeep Mathrani, CEO of mall operator General Growth Properties, said: "You've got Amazon opening bricks and mortar bookstores, and their goal is to open, as I understand, 300 to 400 bookstores."

The point Mathrani was making was that retailers that started off online — like Bonobos and Warby Parker — are now increasingly in the market for physical locations. But his seemingly off-the-cuff comment triggered a report in The Wall Street Journal, and then dozens of other news stories about how Amazon — having killed off some major bookstore chains — is now laying plans to become one itself.

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